Brand Experience e a Web

Encontrei um texto bastante interessante sobre as mudanças no mercado e a brand experience e a web. Aí vai um trecho:

Brand Experience is the strategic approach to compelling people to take productive action through the integrated, coordinated planning and execution of every possible interaction that they have with your company or products. That means assessing business strategy through the lens of providing people with carefully designed experiences that meet their needs and desires, with the explicit intention of compelling them to take productive action on your behalf.

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